Issue Number 4: Bring the Leadership Vision Down to Earth

A vision statement can range from powerful to useless. In many organizations the latter is often the case. It is usually crafted by a committee whose members agonize over each word, spending hours honing and polishing until it fairly gleams. It is then printed in an obscure font on faux-old paper and hung in the lobby where visitors read it and employees ignore it.

What a tragic waste of time, effort and wall space.

When you create a vision for your organization, you need to make sure it actually motivates. Corporate vision statements rarely do. They are often too lofty and too far removed from our everyday work — kind of like the moon.

Imagine what your organization could accomplish when you create a vision that actually motivates people. Instead of just putting in their time, people would feel they are part of a team headed in the right direction toward a worthy goal. That sense of team, of belonging to a group engaged in a worthwhile pursuit, can be a powerful tool you can use to lift people higher and help them achieve more than they ever thought they could.

Successful organizations have what I call a “motivating vision.” Although the motivating vision needs to support the corporate vision, it can be a mission, a charter, a motto, or a set of expectations. Compared to a corporate vision, the motivating vision is easier to create, easier to modify, and can more easily serve your purposes in rapidly changing circumstances.

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